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Ive heard the concept of crossing the chasm several times before, and i keep wondering whether it translates into other segments as well, where the products arent as hightech if you want to learn more about it, simon sinek integrates it well into his ted talk. Moore shows that in the technology adoption life cyclewhich begins with innovators and moves to early adopters, early majority, late majority, and laggardsthere is a vast chasm. Everyday low prices and free delivery on eligible orders. Crossing the chasm, 3rd edition by moore, geoffrey a. Crossing the chasm, 3rd edition marketing and selling disrup. Crossing the chasm has become the bible for bringing cuttingedge products to progressively larger markets. Marketing and selling disruptive products to mainstream consumers 1991, 3rd edition published in 2014 by geoffrey moore is a guide for hightech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Instant access to millions of titles from our library and its free to try. The bible for bringing cuttingedge products to larger marketsnow revised and updated with new insights into the realit. Crossing the chasm, 3rd edition marketing and selling disruptive products to mainstream customers by geoffrey a. Crossing the chasm, 3rd edition collins business essentials by moore, geoffrey a and a great selection of related books, art and collectibles available now at. Marketing and selling disruptive products to mainstream customers this third edition brings moores classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and moores most current insights and findings. Preface to the revised edition foreword acknowledgments part i discovering the chasm introduction if bill gates can be a billionaire 1 hightech marketing illusion 2 hightech marketing enlightenment part ii crossing the chasm 3 the dday analogy v contents.
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